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Thinking the "unthinkable": why Philip Morris considered quitting
Objective: To investigate the genesis and development of tobacco company Philip Morris's recent image enhancement strategies and analyse their significance. Data sources: Internal Philip Morris documents, made available by the terms of the Master Settlement Agreement between the tobacco compani...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2003
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1747697/ https://ncbi.nlm.nih.gov/pubmed/12773733 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.2.208 |
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