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Thinking the "unthinkable": why Philip Morris considered quitting

Objective: To investigate the genesis and development of tobacco company Philip Morris's recent image enhancement strategies and analyse their significance. Data sources: Internal Philip Morris documents, made available by the terms of the Master Settlement Agreement between the tobacco compani...

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Detalhes bibliográficos
Main Authors: Smith, E, Malone, R
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2003
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1747697/
https://ncbi.nlm.nih.gov/pubmed/12773733
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.2.208
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