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From adversary to target market: the ACT-UP boycott of Philip Morris
Background: In 1990, the AIDS Coalition to Unleash Power (ACT-UP) sparked a year long boycott of Philip Morris's Marlboro cigarettes and Miller beer. The boycott protested the company's support of Senator Jesse Helms (R-North Carolina), a leading opponent of AIDS funding and civil rights f...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
BMJ Group
2003
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1747705/ https://ncbi.nlm.nih.gov/pubmed/12773732 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.2.203 |
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