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The Outing of Philip Morris: Advertising Tobacco to Gay Men

Objectives. This case study describes the events surrounding the first time a major tobacco company advertised in gay media. Methods. We analyzed internal tobacco company documents, mainstream newspapers, and the gay press. Results. Philip Morris was unprepared for the attention its entry into the g...

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Autors principals: Smith, Elizabeth A., Malone, Ruth E.
Format: Artigo
Idioma:Inglês
Publicat: © American Journal of Public Health 2003 2003
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC1447881/
https://ncbi.nlm.nih.gov/pubmed/12773366
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