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The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response
Nowadays, Cause-related marketing is one of the common strategies to encourage consumers to buy products which simultaneously support a social cause. However, few studies have been conducted in Iran`s social context about how consumers respond to this type of marketing strategy. Therefore, the autho...
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| Main Authors: | , , |
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| 格式: | Artigo |
| 語言: | Persa |
| 出版: |
University of Kurdistan
2020-01-01
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| 叢編: | مطالعات رفتار مصرف کننده. |
| 主題: | |
| 在線閱讀: | http://cbs.uok.ac.ir/article_61208_3e94b87fb0b173aad2ca7637ade59ef9.pdf |
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