A carregar...
The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response
Nowadays, Cause-related marketing is one of the common strategies to encourage consumers to buy products which simultaneously support a social cause. However, few studies have been conducted in Iran`s social context about how consumers respond to this type of marketing strategy. Therefore, the autho...
Na minha lista:
| Main Authors: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
University of Kurdistan
2020-01-01
|
| Colecção: | مطالعات رفتار مصرف کننده. |
| Assuntos: | |
| Acesso em linha: | http://cbs.uok.ac.ir/article_61208_3e94b87fb0b173aad2ca7637ade59ef9.pdf |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|