Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations

This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations a...

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Detalhes bibliográficos
Publicado no:BAR - Brazilian Administration Review
Main Authors: Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa Filho
Formato: Artigo
Idioma:Inglês
Publicado em: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2008
Assuntos:
Administración y Contabilidad
third sector
consumer behavior
cause related marketing
corporate social responsibility
Acesso em linha:https://www.redalyc.org/articulo.oa?id=84150303
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