QR kód

Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations

This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations a...

Celý popis

Uloženo v:
Podrobná bibliografie
Vydáno v:BAR - Brazilian Administration Review
Hlavní autoři: Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa Filho
Médium: Artigo
Jazyk:Inglês
Vydáno: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2008
Témata:
On-line přístup:https://www.redalyc.org/articulo.oa?id=84150303
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!