Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations

This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations a...

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Podrobná bibliografie

Vydáno v:	BAR - Brazilian Administration Review
Hlavní autoři:	Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa Filho
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2008
Témata:	Administración y Contabilidad
On-line přístup:	https://www.redalyc.org/articulo.oa?id=84150303
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