Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations
This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations a...
Guardado en:
| Publicado en: | BAR - Brazilian Administration Review |
|---|---|
| Autores principales: | , , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2008
|
| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=84150303 |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|