Consumers¿ Cause Related Marketing: Consumers¿ Perceptions and Non- Benefits for Profit and Non-Profits Organisations

This study is an attempt to understand consumers´ perceptions regarding Cause Related Marketing [CRM]. Theresearch findings were based on a survey of 200 consumers in the Brighton area and published data. Theresearch aim was focused on the consumers´ perception of the alliance between corporations a...

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Opis bibliograficzny
Wydane w:BAR - Brazilian Administration Review
Główni autorzy: Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa Filho
Format: Artigo
Język:Inglês
Wydane: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2008
Hasła przedmiotowe:
Administración y Contabilidad
third sector
consumer behavior
cause related marketing
corporate social responsibility
Dostęp online:https://www.redalyc.org/articulo.oa?id=84150303
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