Market research of behavior of information consumers

The article considers the essence and content of marketing research, information needs, and consumer behavior on the market of information services.

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Detalhes bibliográficos
Main Authors: A. V. Balabanova, G. T. Zhuravlev
Formato: Artigo
Idioma:Russo
Publicado em: Russian Academy of Entrepreneurship 2020-01-01
Colecção:Путеводитель предпринимателя
Assuntos:
marketing
marketing research
information
information needs
consumer behavior
media
Acesso em linha:https://www.pp-mag.ru/jour/article/view/1259
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