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EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT

The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remin...

詳細記述

保存先:
書誌詳細
主要な著者: Pantea Carmen, Pop Nicolae Al.
フォーマット: Artigo
言語:Alemão
出版事項: University of Oradea 2010-07-01
シリーズ:Annals of the University of Oradea: Economic Science
主題:
オンライン・アクセス:http://anale.steconomiceuoradea.ro/volume/2010/n1/116.pdf
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