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EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT
The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remin...
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| 主要な著者: | , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Alemão |
| 出版事項: |
University of Oradea
2010-07-01
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| シリーズ: | Annals of the University of Oradea: Economic Science |
| 主題: | |
| オンライン･アクセス: | http://anale.steconomiceuoradea.ro/volume/2010/n1/116.pdf |
| タグ: |
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