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The Romanian Consumer And Online Marketing – An Exploratory Research Approach

In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools...

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Detalhes bibliográficos
Main Authors: Pantea Carmen, Veghes Calin
Formato: Artigo
Idioma:Alemão
Publicado em: University of Oradea 2008-04-01
Colecção:Annals of the University of Oradea: Economic Science
Assuntos:
Acesso em linha:http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/195.pdf
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