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Reaching consumers: How the tobacco industry uses email marketing
Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes...
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| Publicado no: | Prev Med Rep |
|---|---|
| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4929071/ https://ncbi.nlm.nih.gov/pubmed/27413669 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2016.05.020 |
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