THE SPORT MARKETING MANAGEMENT MODEL

Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are...

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Autor principal: Alexandru Lucian MIHAI
Format: Artigo
Idioma:Inglês
Publicat: Romanian Foundation for Business Intelligence 2015-06-01
Col·lecció:SEA: Practical Application of Science
Matèries:
Marketing management strategies
Marketing mix
Sport company
Sport marketing
Sport marketing research and analysis
Accés en línia: http://seaopenresearch.eu/Journals/articles/SPAS_8_45.pdf
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