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THE SPORT MARKETING MANAGEMENT MODEL

Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are...

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Autore principale: Alexandru Lucian MIHAI
Natura: Artigo
Lingua:Inglês
Pubblicazione: Romanian Foundation for Business Intelligence 2015-06-01
Serie:SEA: Practical Application of Science
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Accesso online: http://seaopenresearch.eu/Journals/articles/SPAS_8_45.pdf
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