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THE SPORT MARKETING MANAGEMENT MODEL
Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Romanian Foundation for Business Intelligence
2015-06-01
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| Colecção: | SEA: Practical Application of Science |
| Assuntos: | |
| Acesso em linha: |
http://seaopenresearch.eu/Journals/articles/SPAS_8_45.pdf
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