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MARKETING MIX IN SPORT
Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (the buyer) or stays th...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2011-03-01
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| Colecção: | Sport Mont |
| Assuntos: | |
| Acesso em linha: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Mart_2011_Novakovic_327-335.pdf |
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