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MARKETING ORGANIZATION ACTIVITY IN SPORTS ORGANIZATIONS
Sports organizations as "sui generis" organizations inevitably have to adopt the concept of marketing as a business philosophy, if you want to survive and develop its activities in the modern business environment. Supply and demand as the market, and psychological phenomena are inherent in...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2012-09-01
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| Colecção: | Sport Mont |
| Assuntos: | |
| Acesso em linha: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Septembar_2012_Zupljanin_529-535.pdf |
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