Employer attractiveness from a generational perspective: Implications for employer branding

ABSTRACT This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most of them were managers and had a high...

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Bibliographic Details
Main Authors: Germano Glufke Reis, Beatriz Maria Braga
Format: Artigo
Language:Inglês
Published: Universidade de São Paulo 2016-03-01
Series:RAUSP: Revista de Administração da Universidade de São Paulo
Subjects:
atractivo como empleador
reclutamiento
generaciones
employer branding
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072016000100103&lng=en&tlng=en
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