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PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR
ABSTRACT This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological c...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Khachatur Abovyan Armenian State Pedagogical University
2022-04-01
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| Colección: | Mankavarzhut'yan ev hogebanut'yan himnakhndirner |
| Materias: | |
| Acceso en línea: | https://miopap.aspu.am/index.php/miopap/article/view/421 |
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