PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR

  ABSTRACT   This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological c...

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Hlavní autoři: Mariana Avetisyan, Shushanna Grigoryan
Médium: Artigo
Jazyk:Inglês
Vydáno: Khachatur Abovyan Armenian State Pedagogical University 2022-04-01
Edice:Mankavarzhut'yan ev hogebanut'yan himnakhndirner
Témata:
consumer
consumer behavior
behavior
choice
perception
needs
On-line přístup:https://miopap.aspu.am/index.php/miopap/article/view/421
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