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PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR

  ABSTRACT   This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological c...

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Main Authors: Mariana Avetisyan, Shushanna Grigoryan
Formáid: Artigo
Teanga:Inglês
Foilsithe: Khachatur Abovyan Armenian State Pedagogical University 2022-04-01
Sraith:Mankavarzhut'yan ev hogebanut'yan himnakhndirner
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Rochtain Ar Líne:https://miopap.aspu.am/index.php/miopap/article/view/421
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