PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR

  ABSTRACT   This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological c...

Full description

Saved in:
Bibliographic Details
Main Authors: Mariana Avetisyan, Shushanna Grigoryan
Format: Artigo
Language:Inglês
Published: Khachatur Abovyan Armenian State Pedagogical University 2022-04-01
Series:Mankavarzhut'yan ev hogebanut'yan himnakhndirner
Subjects:
consumer
consumer behavior
behavior
choice
perception
needs
Online Access:https://miopap.aspu.am/index.php/miopap/article/view/421
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items