Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram

This study examines the growing influence of female social media influencers in the Arab Gulf, particularly focusing on how they shape marketing strategies through Instagram. These influencers leverage a blend of emotional and rational marketing, effectively engaging audiences by emphasizing three c...

Descripció completa

Dades bibliogràfiques

Autors principals:	Afrah A. Alsalloum, Jason Gainous
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2025-02-01
Col·lecció:	Frontiers in Communication
Matèries:	female social media influencers social media consumers influencer marketing digital marketing advertisement Instagram
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fcomm.2025.1518386/full
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!