Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram

This study examines the growing influence of female social media influencers in the Arab Gulf, particularly focusing on how they shape marketing strategies through Instagram. These influencers leverage a blend of emotional and rational marketing, effectively engaging audiences by emphasizing three c...

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Principais autores:	Afrah A. Alsalloum, Jason Gainous
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Frontiers Media S.A. 2025-02-01
coleção:	Frontiers in Communication
Assuntos:	female social media influencers social media consumers influencer marketing digital marketing advertisement Instagram
Acesso em linha:	https://www.frontiersin.org/articles/10.3389/fcomm.2025.1518386/full
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