क्यूआर कोड

Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram

This study examines the growing influence of female social media influencers in the Arab Gulf, particularly focusing on how they shape marketing strategies through Instagram. These influencers leverage a blend of emotional and rational marketing, effectively engaging audiences by emphasizing three c...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Afrah A. Alsalloum, Jason Gainous
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Frontiers Media S.A. 2025-02-01
श्रृंखला:Frontiers in Communication
विषय:
ऑनलाइन पहुंच:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1518386/full
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