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Reframing the Early History of the World Wide Web (1989–1995): Applying the Marketing Mix to Understand the Web as a Product

This article reframes the early history of the World Wide Web (1989–1995) using the marketing mix framework (4Ps: product, price, place, promotion). Drawing on previously unpublished archival material from the European Organization for Nuclear Research (CERN’s) WWW Collection, it shifts the focus fr...

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Autor principal: Deborah Barcella
Formato: Artigo
Idioma:Inglês
Publicado em: USC Annenberg Press 2025-07-01
coleção:International Journal of Communication
Assuntos:
Web history
marketing mix
Web promotion
Web positioning
archival research
Acesso em linha:https://ijoc.org/index.php/ijoc/article/view/24522
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