Reframing the Early History of the World Wide Web (1989–1995): Applying the Marketing Mix to Understand the Web as a Product
This article reframes the early history of the World Wide Web (1989–1995) using the marketing mix framework (4Ps: product, price, place, promotion). Drawing on previously unpublished archival material from the European Organization for Nuclear Research (CERN’s) WWW Collection, it shifts the focus fr...
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| Главный автор: | |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
USC Annenberg Press
2025-07-01
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| Серии: | International Journal of Communication |
| Предметы: | |
| Online-ссылка: | https://ijoc.org/index.php/ijoc/article/view/24522 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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