Reframing the Early History of the World Wide Web (1989–1995): Applying the Marketing Mix to Understand the Web as a Product
This article reframes the early history of the World Wide Web (1989–1995) using the marketing mix framework (4Ps: product, price, place, promotion). Drawing on previously unpublished archival material from the European Organization for Nuclear Research (CERN’s) WWW Collection, it shifts the focus fr...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
USC Annenberg Press
2025-07-01
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| سلاسل: | International Journal of Communication |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ijoc.org/index.php/ijoc/article/view/24522 |
| الوسوم: |
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