Reframing the Early History of the World Wide Web (1989–1995): Applying the Marketing Mix to Understand the Web as a Product

This article reframes the early history of the World Wide Web (1989–1995) using the marketing mix framework (4Ps: product, price, place, promotion). Drawing on previously unpublished archival material from the European Organization for Nuclear Research (CERN’s) WWW Collection, it shifts the focus fr...

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Päätekijä:	Deborah Barcella
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	USC Annenberg Press 2025-07-01
Sarja:	International Journal of Communication
Aiheet:	Web history marketing mix Web promotion Web positioning archival research
Linkit:	https://ijoc.org/index.php/ijoc/article/view/24522
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