Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company)

By the emerge of competitive markets and continuous changes, organizations have found that they are not faced with growing economy and markets, so each customer has its own special value. Therefore, they are trying to maintain and increase customer loyalty to increase their competitive advantages. I...

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Những tác giả chính:	Morteza Maleki Minbashrazgah, Azim Zarei, Zahedeh Hajiloo
Định dạng:	Artigo
Ngôn ngữ:	Persa
Được phát hành:	University of Tehran, Faculty of Management 2016-07-01
Loạt:	‫مدیریت بازرگانی
Những chủ đề:	customer lifetime value Customer relationship management customer segmentation Key Customers RFM Model
Truy cập trực tuyến:	https://jibm.ut.ac.ir/article_58700_f0f8d493d21c47a6882bc0f0e9081100.pdf
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