Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company)

By the emerge of competitive markets and continuous changes, organizations have found that they are not faced with growing economy and markets, so each customer has its own special value. Therefore, they are trying to maintain and increase customer loyalty to increase their competitive advantages. I...

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Podrobná bibliografie

Hlavní autoři:	Morteza Maleki Minbashrazgah, Azim Zarei, Zahedeh Hajiloo
Médium:	Artigo
Jazyk:	Persa
Vydáno:	University of Tehran, Faculty of Management 2016-07-01
Edice:	‫مدیریت بازرگانی
Témata:	customer lifetime value Customer relationship management customer segmentation Key Customers RFM Model
On-line přístup:	https://jibm.ut.ac.ir/article_58700_f0f8d493d21c47a6882bc0f0e9081100.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!