New Approach: Customer Segmentation using RFM Model and Demand Classification
This research introduces an integrated data mining framework that combines RFM (Recency, Frequency, Monetary) analysis with demand pattern classification—encompassing Smooth, Erratic, Intermittent, and Lumpy categories—to refine customer segmentation strategies. While RFM effectively captures transa...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Universitas Merdeka Malang
2025-12-01
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| coleção: | Jurnal Teknologi dan Manajemen Informatika |
| Assuntos: | |
| Acesso em linha: | https://jurnal.unmer.ac.id/index.php/jtmi/article/view/16208 |
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