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New Approach: Customer Segmentation using RFM Model and Demand Classification

This research introduces an integrated data mining framework that combines RFM (Recency, Frequency, Monetary) analysis with demand pattern classification—encompassing Smooth, Erratic, Intermittent, and Lumpy categories—to refine customer segmentation strategies. While RFM effectively captures transa...

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Furkejuvvon:
Váldodahkkit: Fewie Rusly, Ronsen Purba, Muhammad Fermi Pasha
Materiálatiipa: Artigo
Giella:Indonésio
Almmustuhtton: Universitas Merdeka Malang 2025-12-01
Ráidu:Jurnal Teknologi dan Manajemen Informatika
Fáttát:
data mining;
rfm;
demand classification;
k-means;
customer segmentation;
customer lifetime value;
ahp;
Liŋkkat:https://jurnal.unmer.ac.id/index.php/jtmi/article/view/16208
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