Customer analytics for online retailers using weighted k-means and RFM analysis
In recent years, there has been a significant trend toward data-driven enterprises in the business world. This trend is exemplified by the frustration reported by 74% of customers when they encounter ads that are not relevant to them, as reported by Infosys. This emphasizes the importance of person...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universiti Malaysia Pahang Publishing
2023-04-01
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| Col·lecció: | Data Analytics and Applied Mathematics |
| Matèries: | |
| Accés en línia: | https://journal.ump.edu.my/daam/article/view/9171 |
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