Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company)
By the emerge of competitive markets and continuous changes, organizations have found that they are not faced with growing economy and markets, so each customer has its own special value. Therefore, they are trying to maintain and increase customer loyalty to increase their competitive advantages. I...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | Artigo |
| Reo: | Persa |
| I whakaputaina: |
University of Tehran, Faculty of Management
2016-07-01
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| Rangatū: | مدیریت بازرگانی |
| Ngā marau: | |
| Urunga tuihono: | https://jibm.ut.ac.ir/article_58700_f0f8d493d21c47a6882bc0f0e9081100.pdf |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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