Labeling and Customer Loyalty
The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer’s behavior and their...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Korean Marketing Association
2019-01-01
|
| coleção: | Asia Marketing Journal |
| Assuntos: | |
| Acesso em linha: | https://amj.kma.re.kr/journal/vol20/iss4/4/ |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|