Labeling and Customer Loyalty
The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer’s behavior and their...
Uloženo v:
| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Korean Marketing Association
2019-01-01
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| Edice: | Asia Marketing Journal |
| Témata: | |
| On-line přístup: | https://amj.kma.re.kr/journal/vol20/iss4/4/ |
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