EFFECTS OF CONTENT MARKETING ON CUSTOMER SATISFACTION AND BRAND LOYALTY
It is considered that the content marketing strategies implemented by the companies affect the satisfaction of the consumers and their loyalty towards the brand positively or negatively. The aim of this study is to investigate whether the content marketing strategies of the companies have an effect...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Technical University of Moldova
2023-07-01
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| Edice: | Journal of Social Sciences |
| Témata: | |
| On-line přístup: | https://press.utm.md/index.php/jss/article/view/2023-6-2-03/03-pdf |
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