Targeting the very important buyers VIB: A cluster analysis approach
The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and innate...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Taylor & Francis Group
2022-12-01
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| Rangatū: | Cogent Business & Management |
| Ngā marau: | |
| Urunga tuihono: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2088458 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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