Targeting the very important buyers VIB: A cluster analysis approach
The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and innate...
Gardado en:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Taylor & Francis Group
2022-12-01
|
| Series: | Cogent Business & Management |
| Assuntos: | |
| Acceso en liña: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2088458 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|