Targeting the very important buyers VIB: A cluster analysis approach

The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and innate...

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Opis bibliograficzny

Główni autorzy:	Muhammad Aljukhadar, Sylvain Senecal
Format:	Artigo
Język:	Inglês
Wydane:	Taylor & Francis Group 2022-12-01
Seria:	Cogent Business & Management
Hasła przedmiotowe:	experience versus material goods affluent shoppers experience consumption pareto principle very important buyers VIB e-shopper segments
Dostęp online:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2088458
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