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Targeting the very important buyers VIB: A cluster analysis approach

The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and innate...

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Principais autores: Muhammad Aljukhadar, Sylvain Senecal
Format: Artigo
Sprog:Inglês
Udgivet: Taylor & Francis Group 2022-12-01
Serier:Cogent Business & Management
Fag:
experience versus material goods
affluent shoppers
experience consumption
pareto principle
very important buyers VIB
e-shopper segments
Online adgang:https://www.tandfonline.com/doi/10.1080/23311975.2022.2088458
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