THE EFFECT OF CSR ON THE FINANCIAL PERFORMANCE OF NIGERIAN BANKS: THE MODERATING EFFECT OF CUSTOMER LOYALTY
Numerous studies have been conducted to investigate how corporate social responsibility (CSR) affects corporate financial performance (CFP), but this direct relationship appears to be complex. As a result, the main aim of this study is to investigate how customer loyalty shapes the association betwe...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Oradea Publishing House
2023-09-01
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| coleção: | Oradea Journal of Business and Economics |
| Assuntos: | |
| Acesso em linha: | http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2023/09/OJBE-82_92-102.pdf |
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