The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization
Corporate philanthropy is one of the most debated topics among scholars for socially responsible firms. This study examines the impact of corporate philanthropy on customer citizenship behavior. Furthermore, this study aims to investigate the mediation effect of corporate reputation as well as the m...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Luminous Insights
2020-11-01
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| Col·lecció: | Journal of Sustainable Marketing |
| Matèries: | |
| Accés en línia: | https://luminousinsights.net/articles/josm-2020-12 |
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