The Mediating Role of Customer Satisfaction Between Dimensions of CSR and Customer Loyalty
Customer satisfaction and customer loyalty are essential attributes of corporate social responsibility (CSR) which build up competitive advantage. While existing research emphasizes the importance of these attributes, few studies explore how customer loyalty is affected by various dimensions of CSR...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
WSB Poznań
2024-10-01
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| coleção: | Studia Periegetica |
| Assuntos: | |
| Acesso em linha: | https://journals.wsb.poznan.pl/index.php/sp/article/view/1990 |
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