The Mediating Role of Customer Satisfaction Between Dimensions of CSR and Customer Loyalty
Customer satisfaction and customer loyalty are essential attributes of corporate social responsibility (CSR) which build up competitive advantage. While existing research emphasizes the importance of these attributes, few studies explore how customer loyalty is affected by various dimensions of CSR...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
WSB Poznań
2024-10-01
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| মালা: | Studia Periegetica |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://journals.wsb.poznan.pl/index.php/sp/article/view/1990 |
| ট্যাগগুলো: |
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