Corporate Social Responsibility and Customer Loyalty: Exploring the Role of Satisfaction and Corporate Image in the Banking Industry

This study aims to determine the impact of corporate social responsibility on customer loyalty and satisfaction with the mediating effect of customer satisfaction and the moderating effect of corporate image in Pakistan’s banking sector. The study collected 302 responses from the target population....

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Autors principals:	Munawar Javed Ahmad, Arif Jawaid, Muhammad Zulqalnain Arshad, Sumaira Habib Paracha
Format:	Artigo
Idioma:	Inglês
Publicat:	Karachi Institute of Economics and Technology 2021-06-01
Col·lecció:	Market Forces
Matèries:	corporate image corporate social responsibility customer loyalty customer satisfaction banking
Accés en línia:	https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/480
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