Corporate Social Responsibility and Customer Loyalty: Exploring the Role of Satisfaction and Corporate Image in the Banking Industry

This study aims to determine the impact of corporate social responsibility on customer loyalty and satisfaction with the mediating effect of customer satisfaction and the moderating effect of corporate image in Pakistan’s banking sector. The study collected 302 responses from the target population....

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Hlavní autoři:	Munawar Javed Ahmad, Arif Jawaid, Muhammad Zulqalnain Arshad, Sumaira Habib Paracha
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Karachi Institute of Economics and Technology 2021-06-01
Edice:	Market Forces
Témata:	corporate image corporate social responsibility customer loyalty customer satisfaction banking
On-line přístup:	https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/480
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