The Ecological Delivery Paradox in the Programmatic Advertising System Under Predictive Marketing
Data-driven marketing analytics has advanced targeting and optimization, yet its underlying infrastructure now functions as a complex sociotechnical system with overlooked ecological costs. This study conceptualizes programmatic advertising through a systems lens. It introduces the Ecological Delive...
Gorde:
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
MDPI AG
2025-11-01
|
| Saila: | Systems |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.mdpi.com/2079-8954/13/12/1059 |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|