The Ecological Delivery Paradox in the Programmatic Advertising System Under Predictive Marketing
Data-driven marketing analytics has advanced targeting and optimization, yet its underlying infrastructure now functions as a complex sociotechnical system with overlooked ecological costs. This study conceptualizes programmatic advertising through a systems lens. It introduces the Ecological Delive...
Furkejuvvon:
| Váldodahkkit: | , , |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
MDPI AG
2025-11-01
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| Ráidu: | Systems |
| Fáttát: | |
| Liŋkkat: | https://www.mdpi.com/2079-8954/13/12/1059 |
| Fáddágilkorat: |
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