The Ecological Delivery Paradox in the Programmatic Advertising System Under Predictive Marketing
Data-driven marketing analytics has advanced targeting and optimization, yet its underlying infrastructure now functions as a complex sociotechnical system with overlooked ecological costs. This study conceptualizes programmatic advertising through a systems lens. It introduces the Ecological Delive...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
MDPI AG
2025-11-01
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| Edice: | Systems |
| Témata: | |
| On-line přístup: | https://www.mdpi.com/2079-8954/13/12/1059 |
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